Hi, I'm Ann Marvin.
I help organizations close the gap between "we deployed it" and "we're getting the return on it."
I've spent 30+ years working alongside organizations in the middle of real transformation. Not the slides version. The version where leaders are nervous, timelines slip, and the system is live but people aren't using it.
I'm the Founder of Peacock Hill Consulting and Chief of AI Tools at IMA Worldwide, the stewards of the Accelerating Implementation Methodology (AIM). My work lives at the intersection of behavioral science and real-world transformation.
Ann Marvin
Founder, Peacock Hill Consulting
30+ years. Every size,
every kind of change.
I've worked with startups figuring out their first real process, mid-market companies scaling fast, and Fortune 500 organizations managing change at a scale most people never see. The throughline is always the same: people have to actually do something different.
Credentials
- MBA, Simon Business School, University of Rochester
- BS Computer Science, Rochester Institute of Technology (RIT)
- AIM Certified Master
- SAFe Advanced Practice Consultant 6.0
Turning complex strategic shifts into sustained behavioral change across every level of an organization.
Helping enterprises go beyond deployment to actual adoption — where people change how they work, not just what tool they use.
As Chief of AI Tools at IMA Worldwide, I apply and evolve the Accelerating Implementation Methodology for modern transformation programs.
Embedding SAFe and agile practices into cultures that weren't built for speed — bridging the gap between framework and reality.
Navigating the human side of mergers: culture collision, leadership alignment, and the behavior shifts that drive integration value.
Coaching senior leaders to show up as active, visible change champions — not just project sponsors who sign the charter and disappear.
The beliefs that guide
my work
These aren't talking points. They're things I've learned from working alongside organizations that were in real transformation, the kind where the stakes are high and the timeline is unforgiving.
Behavior change is the product.
A new system, a new org structure, a new strategy. None of it delivers value until people do something differently. That's the work. Everything else is scaffolding.
Leaders have to be visible.
Executive sponsorship isn't a checkbox. It's the single highest-leverage action a leader takes during change. When they show up, adoption goes up. When they disappear into the project plan, it stalls.
Resistance is information, not opposition.
When people push back on change, they're telling you something important. I've learned to get curious about it rather than frustrated by it. That curiosity is often where the real solution lives.
Readiness is measurable.
Gut instinct about how ready an organization is tends to be wrong. I use AIM's structured readiness assessments to turn 'we think people are on board' into data you can act on.
"I'm not interested in delivering a project. I'm interested in the organization actually being different on the other side."
Chief of AI Tools at IMA Worldwide
IMA Worldwide is the steward of AIM, the Accelerating Implementation Methodology — a research-backed framework refined over 40+ years across thousands of transformations.
In my role as Chief of AI Tools, I focus on how we embed AI into our own consulting practice and how we help clients navigate the change management demands that come with AI adoption programs. The methodology doesn't change. The context keeps evolving.
If you're curious about AIM or looking for certified AIM consultants, start at imaworldwide.com.
Want to talk transformation?
I'd love to hear what you're working on. Whether you're early in planning or already in the weeds, let's figure out if I can help.
- Planning a large-scale change program
- Navigating an AI rollout
- Figuring out why your last initiative didn't stick
- Evaluating AIM methodology for your organization
Ann Marvin
Founder, Peacock Hill Consulting · Durham, NC